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It could feature a section consisting entirely of paparazzi photos of people seen reading it. To get in the section is desirable, so you have to buy it to have a copy to be seen reading. Then you have to buy it again to see if you're in it, reading the copy you bought before.

Incorporate a sense of shame about being papped reading an old issue and we'll have created the sense of desperate paranoia and anxiety needed to sell this sort of thing in no time.

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I can already see the infinity of covers featuring covers featuring covers of the same celeb receding into the vast distance of tiny images. Tom, you're in charge of that issue.

Look at me, I'm already delegating!

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